Get more leads, sales, and customers with landing pages just how you want in Unbounce’s drag-and-drop builder. Throw in some split-testing and other conversion tools to get more from your adspend.


Novita Prasetia


Carter Gilchrist

Co-founder & CPO


Icons Branding Design systems Web apps Landing pages



Unbounce's content builder creates lightning fast mobile-responsive landing pages, popups, and sticky bars ↗

I joined Unbounce as their second Product Designer (employee no. 30) shortly after graduation. Over the course of my stint there, I was fortunate enough to work on a myriad of projects ranging from print, illustration, feature development, user research, product design and video production.

For the first 3 years, I worked on and eventually led the Product Design team before making the transition into Product Management. Below you'll see an overview of some of my work from my ~5 years there.

Unbounce's drag & drop landing page builder.
Art direction exploration

In 2013, the design team took some time to explore art direction for the Unbounce brand. As product illustrations were becoming more and more popular — especially with the popularity of brands like Mailchimp and Dropbox — I wanted to emulate that style and combine elements of our tool with a more approachable, playful style.

Ultimately, we decided on a different direction but I had a ton of fun expoloring this style and was stoked on how these turned out.

Unbounce's easy-to-use drag-and-drop builder is it's core offering.
Non-technical marketers can publish landing pages for their ad campaigns with a click of a button.
In addition to creating landing pages, the platform enables multi-variate testing.
An additional approach to the concept of A/B Testing. Which do you like?

Client work